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10 best growth hacking tactics for eCommerce

growth-hacking-tactics

Growth hacking plays an essential role in eCommerce customer acquisition. When applying tactics that work to attract customers, it is necessary to know your audience well and analyze the data constantly.

Here we want to introduce you to some tactics that will help you attract customers and increase sales in your online store through growth hacking, which will allow you to obtain an accelerated growth of sales at a lower cost than using conventional techniques.

Growth hacking tactics to attract users to your eCommerce

Running a successful online store is difficult. Here are some of the Growth Hacking tactics you could implement in your online store to try to get the most traffic and the highest percentage of sales in the shortest time.

  1. Recover abandoned shopping carts

Implement retargeting to encourage users who come to your store to complete their transactions. Abandoned carts have a greater chance of converting into sales. If a user has added a product to the shopping cart but has not completed the purchase, you can send them an automated email using tools such as Klaviyo, which detect which registered users have added a product to their cart but have not completed the transaction yet.

  1. Create a sense of scarcity

Scarcity is always attractive. This is a highly used marketing technique. People will speed up their purchasing decision when they think that a product is going to run out soon because units are limited or because there is a discount code that only lasts for 24 hours.

  1. Use of influencers

Growth hacking not only serves to increase conversions but also to attract qualified traffic to your store. Use influencers as a bridge to attract a large number of users to your store within a short period of time. Later, you can introduce them into your sales funnel and try to retain their loyalty.  

  1. Use recommendations

Ask customers who have already purchased from you to recommend your product or your store to other users. You can give them a discount code for their next purchase or create a referral system that allows them to get discounts for the number of registered users that come through their recommendations.

  1. Take advantage of user-generated content

The unboxing trend can attract many users to your store quickly. That's why we highly suggest that you ask your customers to take a photo of the products they have purchased and send them to you or to share them on their social networks with a mention of your product and your online store.

  1. Provide apps to test your products

Accelerate your users' purchasing decisions by addressing all their doubts with a customized application. 

For example, offer customized product configurators that allow you to see a photo of the same piece of furniture with different finishes or compositions. There are even applications that allow you to virtually decorate a room to visualize the effect of certain products. Or in the case of beauty products, there are AI applications that allow you to try on lipstick or makeup before you buy the product.

  1. Offer free shipping

Free shipping is another way to boost sales. The online store covers the cost of shipping and the payment process in order to facilitate users to make their purchases today rather than tomorrow. In this case, it is important that the free shipping policy is temporary, or that there is a limit above a certain amount on the purchase receipt. High-ticket products with a high-profit margin allow the advantage of offering free shipping, which helps you become a more competitive eCommerce store.

  1. Develop discount policies

Price is one of the tactics that stimulates purchases in an online store. You can offer discount codes for the first purchase or on some items on sale, or general discounts on the entire store or on a certain category for a short period of time.

The purpose of discounts, which reduce your profit margin, is to increase your customer database. This way, even if the customers buy at a discount you will have a good chance of building customer loyalty once the discount is over.

  1. Use of third-party platforms

Use third-party forums specialized in your segment to recommend your products. By providing solutions to users' problems you can attract customers and generate sales. This tactic is often successful when dealing with complex products or where advice is needed to make a purchase decision.

For example, an online store specializing in boat accessories may be able to attract traffic from potential buyers by answering users' questions in a forum by recommending the purchase of the exact item they need.

  1. Data analysis

Without data analysis, there is no growth hacking. In order to achieve a rapid effect in customer acquisition and retention, the different techniques you apply must be accompanied by an exhaustive analysis of your data. How do the different implemented techniques affect your sales? What are your main sources of traffic? Which ones have a greater potential and would require more investment? Answering these questions is not easy and often requires the expertise of an e-commerce consultant.

At Webmefy, we use different growth hacking tactics to help grow your online store and maximize your revenue. In addition to attracting users, it is essential that you can achieve the ideal level of sales to attain your business goals. Let's talk about improving your business. Schedule a meeting with us today.

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