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How to integrate Klaviyo into Shopify

how-to-use-klaviyo-in-shopifyKlaviyo email marketing tool is one of the most advanced options to automate your email flow in your Shopify store. This email solution allows you to keep your newsletter subscribers synchronized with your mailing lists, create signup forms to capture leads, and track subscriber statistics in Shopify.

Before you can use Klaviyo in your Shopify online store, there are a number of steps to follow. In this article you will discover how integrating Klaviyo into Shopify is both easy and intuitive and can be the key to helping you improve your eCommerce ratios.

How to integrate Klaviyo on Shopify step by step

To integrate Klaviyo into our Shopify store, we simply need to do the following:

  1. Go to the menu on the left and click where it says "Integrations."


2. Next, we look for the Shopify integration and select the "Add Integration" option

3. In the next step, you must enter the URL of your online store.

4. Under the " Subscriptions " section, indicate whether you want to collect emails, both through the registration form and from the check-out, as well as from your SMS phone lists. Select the list once you have checked the option you are most interested in.

5. Finally, select "Connect to Shopify" and then click on "Install application". You will be asked for permission to continue with the integration. Click on "Integrate" to finish the process.

As of April 19, 2022, Klaviyo has launched an application integrated into the Shopify Theme Editor, which allows tracking of both active products on the site as well as viewed products. This allows you to finalize the configuration much easier. Without leaving your Klaviyo account, go to "Integrations", ensure that Shopify is visible, and then select "View Settings".

Next, click on the link that says "view your App Embed setting here". It will redirect you to a page where you should check that the app is enabled. Click "Save" and you will be done setting up your Klaviyo integration.

Why is it important to integrate Klaviyo with Shopify?

Perhaps you are familiar with other email marketing automation processes. You focus on segmentation and send targeted messages to that specific audience. However, in e-commerce, it is essential that your emails are tailored to the behavior of the individual registered user since this way allows us to increase the effectiveness of our messages and increase conversions.

There are many reasons to integrate Klaviyo with your Shopify store, but the main one is to be able to automate email and SMS flows within your marketing actions.

The only way to ensure that registered users who have abandoned their shopping cart without completing their order receive an email reminder is if we can track their behavior, which allows us to attribute it to the right user to automatically send them a personalized email.

By integrating Klaviyo and Shopify and automating your email marketing flows, you can increase your customer retention rate and reduce shopping cart abandonment rates, as well as adapt to the customer's situation, depending on the stage of the buyer journey they are in. It is important to remember that the Klaviyo-Shopify integration allows two types of tracking:

  • On-site activity: this tracks every time a user visits a store, which allows us to segment them according to their level of engagement. Customers who visit our store the most are the most potentially interested in making a purchase.
  • Viewed products:  it is possible to track whether a user from an identifiable browser has viewed a certain product page in your store, even if they have not added the product to the cart but have visited the page. This way, you can send an automated reminder based on their browsing.

It's worth noting that by integrating Klaviyo with Shopify, users who make a purchase will be able to automatically join your mailing list without having to fill out a separate form to join the list. This gives you a complete overview of the users who are part of your sales funnel, whether they are customers or have not yet purchased any products, but have signed up for your mailing list.

Klaviyo's signup form designs are clean and elegant. With Klaviyo's wide variety of signup form layouts and easy integration into your Shopify theme, it's easy to integrate with your eCommerce design. By doing so, you can offer a positive user experience and capture as many leads as possible for your sales funnel.

The Klaviyo and Shopify integration also ensure you comply with all GDPR requirements, including forms with the checkbox to accept the privacy policy and the data protection and data processing information.

Do you want to integrate Klaviyo and Shopify into your email marketing strategy?

At Webmefy we specialize in designing email automation workflows with Klaviyo and Shopify integration. We understand that offering a personalized experience to your customer and deepening your retargeting actions can be the key to reaching your KPIs and getting your online store to get the maximum benefits from email marketing.

Getting to know your customer is the key to being able to offer personalized solutions. But you cannot do this effectively without proper Klaviyo integration with Shopify. Creating a mailing list alone doesn't give you the benefits of email automation for abandoned shopping carts.

If you want to advance your eCommerce marketing effectiveness, we invite you to contact us. We are Klaviyo masters platinum partners and we can boost your sales by leveraging Klaviyo's platform and implementing a strategy that takes your brand to the next level.

Haven't you tried Klaviyo yet? Try Klaviyo and discover how you can boost your email marketing revenue in a short period. 

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