Black Friday and Cyber Monday (BFCM) reflect the state of eCommerce around the world, and they also...
What eCommerce Trends Will Dominate in 2023?
As the world continues to move towards a digital-first economy, it is essential for business owners and CMOs to stay up-to-date with the latest eCommerce trends. With technology advancing exponentially, it can be challenging to track what's hot and what's not in eCommerce. To help you stay ahead of the game, here are some of the most important eCommerce trends that appear to dominate in 2023.
AI and Automation: Artificial Intelligence and automation will become increasingly integrated into all aspects of eCommerce operations. From customer service to order fulfillment, AI and automation will play a key role in streamlining processes and creating a more efficient workflow for businesses. This trend is already taking off as enterprises look for ways to reduce costs while improving customer service.
Omnichannel Shopping Experiences: As customers demand a seamless shopping experience across multiple channels, companies are beginning to focus on creating omnichannel experiences for their customers. This means creating an integrated experience where customers can access products across different channels (e.g., online, retail stores, and social media) without having to jump through hoops or go through separate checkout systems. By utilizing omnichannel strategies such as buying online/pickup in-store or ordering online/delivering offline options, companies can ensure that their customers can access product information regardless of which channel they use.
Subscription Services: Subscription services have been gaining traction over the past few years as consumers become more used to receiving regular goods shipments instead of making one-off purchases. Setting up recurring orders saves customers time by ensuring they always have items they need regularly. It also provides an additional revenue stream for businesses by locking customers into recurring payments for their goods.
Increased Use Of Automation & Chatbots: Automation is becoming increasingly popular among retailers due to its ability to save time and resources while enhancing efficiency and accuracy simultaneously. Automation can be used in various aspects of an eCommerce store, such as inventory management, order fulfillment, customer service, etc., thus allowing businesses to focus on other factors such as product development or marketing campaigns. Furthermore, chatbots are also becoming popular among online retailers as they enable businesses to provide 24x7 customer support with minimal effort and cost.
The popularity of voice-activated personal assistants like Alexa and Google Home has skyrocketed over recent years. This trend shows no signs of slowing down anytime soon, meaning that eCommerce businesses must be prepared to meet shoppers' needs regarding voice shopping. To do this effectively, companies need to optimize their website for voice-enabled search queries and ensure their product pages are easy to find and understand when using a voice assistant.
Mobile-First Shopping Experiences
As mobile devices continue to become more popular, businesses must prioritize creating mobile-friendly experiences for their customers. This means investing in responsive design elements such as larger buttons that respond quickly when clicked on smaller screens and optimizing images, so they load faster on mobile devices. It also means ensuring that forms are easy to fill on a phone or tablet screen without too much scrolling or zooming. By creating a seamless mobile experience for your customers, you can stay ahead of the competition in 2023 and beyond.
Augmented Reality (AR)
In recent years, augmented reality technology has grown increasingly popular amongst shoppers looking to visualize products better before purchasing them online. Companies like Ikea have already embraced AR technology with features like its "Ikea Place" app, which allows users to virtual place furniture pieces within their homes before making a purchase decision. Businesses should consider leveraging this technology in 2023 if they want their customers to have an interactive shopping experience with their products—potentially leading to increased sales conversions!
As technology advances at a rapid pace and consumer demands evolve, it's essential for business owners and CMOs alike to stay abreast of the latest trends within the eCommerce space. In 2023, expect AI and automation tools to become increasingly prevalent within eCommerce operations while omnichannel experiences gain popularity among shoppers looking for convenience across different retail platforms. Additionally, subscription services will continue to grow as consumers look for ways to save time while supporting their favorite brands with recurring payments. Keeping track of these trends will ensure your company stays afloat amidst the ever-changing landscape that is eCommerce today! If you need help integrating technology that will provide unique experiences at your eCommerce brands, let's chat!