Discover Shopify's summer 2023 editions! In this blog post we want to immerse you in this semi-annual digital experience where you will find the most recent releases, updates and improvements that Shopify presents. As always, at Webmefy, we are passionate about working with platforms that are constantly innovating to help merchants meet their brand objectives, and in this case, Shopify is the eCommerce platform with which we work every day, which is why, We specialize in their use and we are frequently updating ourselves with everything new they release.

We are sure that you will be impressed by the speed with which these innovations arrive and Shopify's constant commitment to innovation in the world of eCommerce. Once again we can say that the new functionalities are summarized in >>Less friction more sales<<

Although in each semiannual edition Shopify launches more than 100 features, we know that it takes time to delve into each of them, however, as a result of its launch we have immersed ourselves in each of them and in this post we want to summarize the main ones. functionalities that we believe will have the most impact on business:

Shopify B2B

The B2B channel is becoming very important in eCommerce, therefore these new functionalities are designed to facilitate orders for wholesale buyers and at the same time be able to sell DTC and B2B easily from the same store.

• Incentivize larger orders with volume pricing
• Add Paypal as a payment method
• Quick Order Lists – Display product variant lists for easy ordering from a section of product pages.
• Store Personalization: Display personalized content for your wholesale customers in a single store, with no coding required.
• Now, your wholesale customers can use a previously stored credit card on preliminary orders at checkout or when paying an invoice.

These features will be available for brands on Shopify Plus

Shopify Bundles

Boost your sales by offering customized bundles to your orders with Shopify. A great way to increase your average ticket. With this new functionality you will be able to:

• Create fixed or multiple packages using the “Shopify Bundles” app for free.
• For more advanced needs such as packs with a mix and combination of products, you can use the “updated bundle apps” app.
• If your store is on Shopify Plus, you can create custom packages using the Shopify API.

All apps integrate with the manager and include real-time inventory synchronization to prevent overselling.

Subscriptions

Subscriptions are a super effective tool to create recurring income thanks to repeat purchases and, consequently, allow effective income forecasting for your business. Soon, Shopify will launch its own “Subscriptions” app to implement a subscription model or pre-order out-of-stock items at checkout using checkout extensions with just a few clicks and zero additional costs to your store. This can be a game-changer for businesses looking to increase recurring revenue or manage inventory more effectively.

Artificial intelligence

We know that AI technology is essential in business today, which is why Shopify launches features to help optimize merchants' management and time. In this editions summer launch they launch:

• Shopify magic, AI-powered feature that is designed to help you grow your business. This is what you can do with it:
• Generate long-form blog content in your online store
• Get personalized instant responses to your store's inbox chat with Shopify Inbox
• Create high-performing email campaigns with Shopify Email.
• Create your store faster with Shopify Magic in the online store editor

• Sidekick, an AI-powered virtual assistant that can provide information and create actions for you for your customers. With it you can:
• Answer your customers' questions using everyday language
• Get help with time-consuming tasks, like suggesting the best apps for your business or helping with your marketing campaigns.
• Solve problems and get work done faster. The best part? Sidekick will be available whenever you need it. It's like having a deeply competent, incredibly intelligent, passionate and non-judgmental advisor at your side.

*Sidekick beta is coming soon, so stay tuned!

Shopify checkout

After the study carried out by BCG, one of the 3 large global consulting firms, the result is that Shopify's checkout is the one that converts the most with 36% more compared to the competition . Shopify continues to innovate by increasing functionalities that enhance conversion, this time they have launched a set of payment extensions that will allow you to personalize the payment experience to better adapt to the needs of each business, helping to create the best payment experience for your customers, boosting conversions and increasing customer satisfaction. customer. These are some of the key features that you will be able to implement:

• Extend checkout with apps: This allows you to create a unique checkout experience by choosing from a selection of loyalty apps, product offers and discounts. This feature is exclusive to Shopify Plus.

• Show more payment options for customers and support for custom payments – With payment extensions and expanded payment processing capabilities, you can offer your customers more payment options. This includes support for Apple Pay, Google Pay and 3D Secure.

• Upsell subscriptions or pre-orders at checkout during checkout with payment extensions. Thanks to the new apps mentioned above, you will be able to sell subscriptions or offer the option to pre-order out-of-stock items. This feature is also exclusive to Shopify Plus.

• Offer custom delivery methods: Now you'll be able to create apps that customize delivery options such as pickup dates, times, and instructions with out-of-the-box UI components and new extension points. This feature is exclusive to Shopify Plus.

• Improved Checkout Editor: Developers can now preview a page's checkout, thank you page, and new customer account pages directly in the checkout editor. This feature is exclusive to Shopify Plus.

• Address validation at checkout: This feature allows apps to suggest and correct a buyer's address during checkout to ensure the order is delivered correctly using the new Apply Shipping Address Update API. This feature is exclusive to Shopify Plus and is designed to improve delivery accuracy and avoid address correction fees.

Mobile optimization

Nowadays we know the importance of having our online store optimized to receive traffic from people who use mobile, which is mostly the highest percentage of traffic in online stores, due to this Shopify has focused on improving the mobile shopping experience for both merchants and customers. Here are some key updates:

Shop app: This app allows you to reach millions of mobile shoppers. You can customize your native mobile store, expand your brand, and showcase your inventory with customizable collections, categories, and navigation.

Shopify mobile app: The latest updates to the Shopify mobile app make it easier for you to manage your business from your phone. You can easily add and configure new products, upload media, and switch between accounts.

These updates are designed to help you optimize your store for mobile shoppers, drive engagement, and drive conversions.

Shopify marketplace connect

The new marketplace functionalities will allow you to enhance your internationalization strategy. This latest functionality allows you to connect your Shopify product catalog to the world's major marketplaces like Amazon, Walmart and eBay. Here's a breakdown of what it will allow you to do:

• Streamline management of your marketplace listings, inventory, orders, and fulfillment, right in Shopify.
• Easily set market-specific content and price overrides.
• Manage listings in bulk.

All of these features are designed to help expand reach and sell products on multiple platforms, all from one place. It's a great way to increase your visibility and reach more customers.

Content adapted to each of your markets

Now you can transform your international selling experience with Shopify Markets. Customize sections and blocks specifically for each market, including language and currency. As well as displaying content by market for your B2B channel, managing everything from one place. Which will allow you to boost trust and increase your sales with personalized content for each customer.

New options to combine discounts and consolidate them

This feature allows you to combine discounts, including support for stacking orders and product discounts in the same order, and combining multiple order discounts in the same order. This update is designed to give you more flexibility in how you offer discounts, helping you attract more customers and increase sales.

Order routing location rules:

One of the big challenges of an eCommerce can be logistics, because of this Shopify continues to innovate to help merchants make this part of sales management much easier, therefore, Shopify has recently introduced some interesting features to help Optimize order routing. These features are designed to help you streamline your fulfillment process, reduce costs, and improve customer satisfaction.

• Create order routing rules with the Order Routing API: This feature allows you to write custom rules that determine the best way to fulfill and ship orders. Within the administration panel you can add, classify or delete these rules. It is currently available in a preview version for developers.

• Smart Order Routing Now in Full Version – This feature helps streamline fulfillment operations, reduce shipping costs, and get products to customers faster. If your business has multiple fulfillment locations, you can automatically prioritize where orders are fulfilled, based on a set of rules.

Improving the customer payment experience

Shopify has recently introduced some great features to improve your customers' checkout experience. These features are designed to make the checkout process smoother and more convenient for your customers, which can help increase conversion rates.

• A new option to store credit cards securely for easy conversion: Businesses can offer customers a secure way to save payment methods. Customers can now save their credit card information directly to your store, making checkout faster and easier. They can also edit your payment details as necessary directly from their account.

Sync and sell your products on Tiktok

We know that Tiktok is one of the booming channels when it comes to customer acquisition, therefore, it is important as a brand to be present on this channel and show content from your brand, hence the new Shopify function :

• TikTok Shop allows you to sync your products with TikTok, engage with your community through organic product discovery, and convert new customers on the same platform where they consume content. Plus, you can manage all your orders directly in Shopify. This feature is still currently available for select businesses.

And if that were not enough, they have not only updated functionalities for the end customer but also thought about the merchant.

For this reason, in this launch they have redesigned the administrator panel, which through a renewed visual design and a single column design for the home page has been optimized to make it much more focused and functional. Allowing the store manager to focus on everything important without distractions.

Design updates: Data and content are now displayed much clearer and interactivity is more intuitive within the manager. With improved fonts and icons and greater information density, the new design is more practical, efficient, expressive and accessible.

Improved settings system: They have redesigned the settings system, making it easier to navigate and find content more easily.

As we see, big changes are being made within this platform, which is why as Shopify partners, we confirm that we work with the best eCommerce platform on the market, the same one that is constantly innovating to meet the needs of its users and make creating great business much easier.

As we mentioned at the beginning of this article, we haven't covered all the updates, but we believe these are the most relevant and beneficial to your Shopify platform. We invite you to explore the Shopify digital experience and Please feel free to contact us if you have any questions.